What 20 Points a Month Actually Buys
The Problem With “20 Points a Month”
If you’ve been burned by a retainer before, you know the pattern. You sign a contract, a number shows up on your invoice every month, and what you actually get for it stays fuzzy. Ask your agency to itemize it and you get a shrug, a vague reference to “strategy time,” or a PDF nobody reads.
We built our pricing around points specifically to kill that pattern. But a number by itself — “20 points,” “40 points” — doesn’t mean anything until you know what it buys. So here’s the direct answer, no black box.
Starter: 20 Points, Broken All the Way Down
Starter is $3,500/month for 20 points. Here’s exactly where those 20 points go:
| Deliverable | Points | What it actually is |
|---|---|---|
| Basic SEO | 8 pts | Keyword research and on-page optimization across 5 pages of your site |
| Blog Post | 3 pts | One SEO-optimized post, written and published |
| Persona Development | 5 pts | A profile of who you’re actually trying to reach, used to sharpen everything else we do |
| Monthly Reporting | 4 pts | A snapshot of traffic and ranking movement, so you can see what changed |
That’s it. Not “up to” 20 points, not 20 points of “flexible strategy time” — 20 points, itemized, delivered every month. If you want to know what a specific service costs before you commit to a package, ask — we’ll tell you in points, not in a sales call full of hedging.
Why Points Instead of a Flat Fee
A flat monthly fee hides two things: how much work is actually happening, and whether that work matches what you need this month versus last month. Points fix both.
- You can see the trade-offs. Want more content and less reporting depth some months? That’s a conversation about reallocating points, not a change order.
- The number scales with the work, not the other way around. Momentum’s 40 points and Growth’s 80 points aren’t just “more expensive” — they’re a specific, larger bundle of deliverables, and you can see exactly what’s added.
- Nobody has to trust a vague promise. “We handle your marketing” is not verifiable. “8 points of SEO, 3 points of content, 5 points of persona work, 4 points of reporting” is.
What We Deliberately Don’t Publish
One thing we won’t do is publish a dollar-per-point figure. Not because we’re hiding anything — the points and the price are both public, side by side, on our pricing page — but because reducing a marketing partnership to a per-unit price tag misses the point. A blog post and an SEO audit take different skill, different time, and different tooling. Points reflect that; a flat per-unit rate would flatten it back out.
Where This Goes Next
Starter is built to be the lowest-risk way to find out if this system works for your business — not a smaller, lesser version of what “real” clients get. Most businesses that start here move to Momentum once they’re ready to add paid ads or ecommerce support, adding social media management, more content volume, and a dedicated account manager on top of everything Starter already includes.
You don’t have to guess which tier fits. Take the free Marketing Efficiency Audit — three questions, no email required — and see exactly what your points would buy for a business your size. Or go straight to the full pricing breakdown if you already know what you’re looking for.